Aims: Make sure the custom imprinted items and drive are tied in to or bolster well-defined marketing or communications objectives. The aims should not be excessively complicated.
Target Audiences: In attaining an objective, promotional products political campaign* should be directed to specific audiences. An objective for each audience should be developed.
Messages: Promotional products efforts had better express a preset subject matter to each audience. This subject matter should be clear and concise. No one effort had better attempt to express too many messages. Ordinarily, best results are accomplished when only one or two key items are emphasized.
Topic: An “umbrella” program theme should be developed. The theme should take into account subject matter*, audiences and the nature of the wares or service.
Originality: Promotional product themes and items should be as original as possible to pique interest.
Utility: Promotional products should be practical items that recipients will use over and over again. If the item is not used many times, it need be unique or cosmetic and remain in sight.
Follow-ups: Some of the best promotional product crusades result in an improved rate of response from receivers or permit sales force follow-ups either by phone or in person. In this way a drive can become a door opener.
Examples: Mugs - Promotional Mugs. make great give a ways.